Adamson Advisory

Big Dreams

If you are working in your accounting firm you probably have some sort of big dream. It might be several dreams that lead to the big dream.

The partner group probably went through a strategic planning process several years ago that involved identifying a BHAG. BHAG stands for Big Hairy Audacious Goal. The idea comes from the book, “Built to Last: Successful Habits of Visionary Companies” by James Collins and Jerry Porras. According to Collins and Porras, a BHAG is a long-term goal that changes the very nature of a business’ existence.

The authors encouraged companies (firms) to identify something that was nearly impossible to achieve. You would have to completely make the shift out of your comfort zone and focus on commitment. As a partner group, if you went through this exercise, did you share it with all your team members? Did you talk about it all the time and move out of the status quo to some new exciting position?

The authors noted that it might take 10 to 30 years to achieve a BHAG. If your firm went through this exercise, it might have been ten years ago…. how are you doing? Do you even remember what it was?

Have you considered your own personal big dream? Why not identify a personal BHAG? Here’s an article that gives you six tips for building a great personal BHAG.

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